Contemporary Social Challenges of Youth

Abstract

The article substantiates the peculiarities of the research methodology, when the object of the investigation is youth problems in the society, thereby the author points to its ontological subjectivity. The emphasis is laid on the age and identity characteristics of the young and older generations in the transitional phylogenetic unity. The author highlights issues of internal and external physical and psychological perception by each of the aforementioned age groups, and other interrelated characteristics of the outlined scientific approaches to the object of the study. The study has revealed mechanisms regulating relationships among young people and governing the transformation of public perceptions, stereotypes and attitudes. The article sheds light on the principal items of the theory of self-identity, which determine constructs orientation of youth consciousness.The author draws the conclusion that the periods of the further empirical phases of human life are based on the achievements of the youth subculture.